Senior CRM Manager (iGaming)

Location: Fully remote; listed locations include Belgrade, Limassol, Cyprus, Poland, Warsaw, Tbilisi, and Yerevan

Company

hirify.global is building an iGaming product and a dedicated retention team for an international player platform.

What you will do

• Develop and manage CRM strategy across onboarding, activation, retention, and reactivation.
• Build and optimize automated email, push, SMS, in-app, and messenger journeys.
• Segment players by deposits, behavior, value, VIP status, and product preferences.
• Plan campaigns, bonus mechanics, and promotional activities with Product, Marketing, and Payments.
• Run A/B and multivariate tests and use results to improve CRM processes.
• Analyze retention, churn, LTV, ARPU, deposit conversion, bonus ROI, GGR, and NGR contribution while monitoring deliverability and data quality.

Requirements

• 4+ years of experience in CRM or Retention, including 2–3 years in iGaming, sportsbook, or casino.
• Experience managing full campaign cycles and building automations from scratch.
• Hands-on experience with CRM platforms such as Optimove, Fast Track, Salesforce Marketing Cloud, Braze, Customer.io, Insider, or MoEngage.
• Working knowledge of SQL, BI tools, Excel, and Google Sheets.
• Understanding of bonus economics, wagering, bonus costs, abuse risks, and margin impact.
• English at B2 or higher and fluent Russian required.

Nice to have

• Experience managing or mentoring a team.
• Knowledge of CIS, European, LatAm, or Asian markets.
• Experience with predictive churn or LTV models and CDPs.
• Understanding of affiliate and performance channels.
• Experience with VIP segments and personalization.

Culture & Benefits

• Fully remote work.
• Paid vacation and sick leave.
• Modern CRM and analytics tool stack.
• Dedicated testing budget.
• Fast decision-making with minimal bureaucracy.