9 дней назад
Chief Marketing Officer (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Chief Marketing Officer (iGaming): Building the retention function, team, strategies, and analytics for a new iGaming platform with an accent on player lifecycle management, VIP programs, bonus economics, and scalable B2C and B2B capabilities. Focus on designing end-to-end acquisition-to-retention funnels, evaluating traffic quality and cohort economics, and launching products across new GEOs.
Location: Remote or on-site in Warsaw, Limassol, or Yerevan
Company
is a fast-growing business group operating in the iGaming sector with multicultural teams across technology, operations, marketing, finance, and other functions.
What you will do
- Develop the retention strategy for a new platform across onboarding, activation, retention, churn, and reactivation.
- Build the retention team from scratch, defining its structure, responsibilities, resources, and operating model.
- Establish bonus economics, VIP programs, segmentation, personalization rules, and campaign effectiveness measurement.
- Define retention requirements and the product roadmap with Product and Tech, using the Build, Buy, and Integrate approach.
- Build retention analytics with KPIs, cohort analysis, experimentation, and A/B testing.
- Optimize acquisition-to-retention funnels with Traffic and Marketing, evaluating traffic quality, conversion, deposits, NGR, ROI, retention, and LTV across products and GEOs.
Requirements
- 5+ years of experience in iGaming, including online casino or sportsbook operations, player lifecycle, and business economics.
- 2+ years of leadership experience as a CMO, Chief Retention Officer, Head of Retention, Head of CRM, or in a comparable role.
- Experience building a retention function and team from scratch, including VIP and non-VIP strategies and bonus cost management.
- Strong expertise in unit economics, analytics, retention technology stacks, and product roadmaps.
- Experience managing end-to-end funnels from traffic and registration through first deposit, repeat deposits, retention, VIP, and LTV.
- Strong leadership and cross-functional collaboration skills across Product, Tech, Traffic, BI, and Operations.
Culture & Benefits
- Remote or on-site work with offices in Warsaw, Limassol, and Yerevan.
- Multicultural environment with collaboration across Development, Architecture, Management, Operations, Marketing, Legal, and Finance.
- Corporate equipment based on macOS or Windows, with additional equipment provided.
- Paid vacation, sick leave, personal event days, days off, and corporate health insurance.
- Internal training, compensation for external education, and access to specialized global conferences.
- Company events, team buildings, mentoring rewards, and employee community activities.
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