10 дней назад
Organic Social Media & Community Specialist (Healthcare)
30 - 40$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Organic Social Media & Community Specialist (Healthcare): Building Tia’s organic social presence across Instagram, TikTok, and YouTube with an accent on short-form content production, community engagement, and performance reporting. Focus on connecting social activity to site traffic, optimizing platform distribution, and using audience feedback and analytics to shape content strategy.
Location: Remote; occasional attendance at company and team off-sites may be required.
Contract rate: $30–$40 per hour
Company
is a Series D, venture-backed women’s healthcare company integrating primary care, mental health, gynecology, dermatology, wellness, and virtual care.
What you will do
- Own and execute the organic social calendar across Instagram, TikTok, and YouTube in coordination with blog, email, and Growth Team plans.
- Concept, script, brief, film, edit, and publish short-form video and static content tailored to each platform.
- Improve reach and engagement through strong hooks, relevant trends, consistent posting, and TikTok and YouTube search optimization.
- Build reporting in Sprout Social and track referral traffic, link clicks, reach, saves, shares, follower growth, watch time, and profile visits.
- Manage community comments and direct messages, escalate account-specific concerns and formal complaints, and maintain the link-in-bio experience with UTM tagging.
- Monitor brand mentions, sentiment, competitor content, audience conversations, recurring questions, objections, and emerging trends.
Requirements
- At least 1 year of experience managing organic social channels, including Instagram, TikTok, and YouTube.
- Examples of created content and measurable results in audience growth, engagement, or site traffic.
- Hands-on experience scripting, filming, and editing short-form video and writing social copy.
- Experience with Sprout Social, Meta Business Suite, Google Analytics or similar web analytics, and UTM tagging.
- Experience moderating communities and using audience feedback or performance data to guide content decisions.
- Availability for approximately 10 hours per week inilly, increasing to 15–20 hours per week.
Nice to have
- Experience with social communication protocols and escalation paths in healthcare, wellness, fintech, or another regulated industry.
- Experience using social listening to identify audience questions and emerging content formats.
Culture & Benefits
- Remote independent contractor engagement.
- Opportunity to shape how a women’s healthcare company connects with its community.
- Ownership of creative work from concept through publication and performance review.
- Culture focused on learning, experimentation, curiosity, continuous improvement, and care.
- Work may include attendance at company and team off-sites.
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