10 дней назад
Senior Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Manager (Acquisition/Analytics): Building marketing foundations, acquisition funnels, and partner channels for new products from positioning through initial user growth with an accent on zero-to-one launches, publisher and creator acquisition, and data-driven experimentation. Focus on validating hypotheses, measuring acquisition costs, creating reusable launch playbooks, and handing over established projects to dedicated teams.
Location: Hybrid working format with office and home-office options
Company
International company developing and launching multiple products and projects.
What you will do
- Define marketing priorities based on the product, market, audience, and project stage.
- Build positioning, messaging, landing pages, marketing materials, analytics, tracking, and the first acquisition funnel from scratch.
- Find and onboard publishers, creators, partners, agencies, and other audience owners.
- Design, launch, and measure fast, cost-efficient marketing experiments.
- Assess market potential and user acquisition costs for leadership.
- Document successful approaches, create reusable launch assets, and hand over mature projects to dedicated teams.
Requirements
- 5+ years of marketing experience, including launching products or projects from scratch and acquiring initial users.
- Experience working with publishers, creators, partners, or other audience owners.
- Ability to create traction with limited data, no established brand, and a limited budget.
- Experience across the full marketing cycle, including landing pages, copy, campaigns, tracking, and dashboards.
- Ability to manage multiple projects and prioritize areas where marketing can have the greatest impact.
- Fluent English, written and spoken.
Nice to have
- Experience in a venture studio, incubator, or R&D environment.
- Understanding of affiliate marketing, including tracking, deep links, attribution, and payout models.
- A network of publishers, creators, media buyers, or agencies.
- Fluent Russian.
Culture & Benefits
- Hybrid office and home-office work format.
- Corporate education through courses and training.
- Voluntary health insurance after the probation period.
- Structured onboarding program.
- Corporate events and team-building activities.
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