Principal Product Manager, Sales Experience (Remote within Europe)

Location: Fully remote within Europe; Spain and Romania listed as role locations. An office option is available in Riga, Latvia.

Company

hirify.global powers on-demand commerce by combining the technology, talent, and infrastructure of Printful, Printify, and Snow Commerce.

What you will do

• Define and evolve the Sales Experience product strategy across activation, first sale, early GMV, retention, and sales-channel expansion.
• Build the merchant journey, segmentation, North Star metric, KPI tree, and prioritized roadmap, starting with Shopify.
• Shape AI-led onboarding, merchant intelligence, next-best-action recommendations, proactive interventions, and behavior-changing gamification.
• Lead discovery through merchant research, funnel and cohort analysis, experimentation, instrumentation, and commercial modeling.
• Align Engineering, Design, Data, AI/ML, Commercial, and Lifecycle Marketing on complex initiatives, trade-offs, dependencies, and decision gates.
• Manage and coach two Product Managers while partnering with senior leadership on merchant growth and AI strategy.

Requirements

• Extensive Product Management experience in high-growth SaaS, marketplace, e-commerce, creator economy, or platform businesses.
• Proven impact across complex, multi-squad product domains and experience leading and coaching Product Managers.
• Expertise in activation, onboarding, retention, growth loops, experimentation, funnels, cohorts, segmentation, and KPI trees.
• Strong AI product judgment, technical fluency, commercial judgment, and ability to connect decisions to GMV, revenue, retention, or LTV.
• Ability to lead through ambiguity, align senior stakeholders, make difficult trade-offs, and communicate effectively with executive and delivery audiences.
• Ability to work fully remotely within Europe.

Nice to have

• Experience with Shopify, Etsy, TikTok Shop, or other merchant and seller ecosystem platforms.

Culture & Benefits

• Global, inclusive, supportive, and ambitious working environment.
• Flexible working hours, with the option to start the day as late as 11 AM.
• Private health insurance and additional paid days off for well-being and personal celebrations.
• Access to mentorship, internal meetups, hackathons, team-building events, and parties.
• Free healthy lunch and employee merchandise discounts when working from the Riga office.

Hiring process

• Introductory 30–45-minute Talent Acquisition call.
• Practical assignment for applicable roles, followed by a 30–60-minute hiring manager interview.
• Final feedback review, decision, offer, and contract signing.