Principal Product Manager (AI Sales Experience)

Location: Remote within Europe, with listed locations in Spain and Romania; an office option is available in Riga.

Company

hirify.global is part of FYUL, a global on-demand commerce group formed through the merger of hirify.global, Printify, and Snow Commerce.

What you will do

• Define the product strategy for the Sales Experience and own merchant success across activation, first sale, early GMV, and retention.
• Set the North Star, KPI tree, segmentation, and reusable product roadmap, starting with Shopify and expanding to other sales channels.
• Use merchant research, behavioral data, cohort analysis, and experimentation to identify high-impact interventions.
• Shape AI-led onboarding, next-best-action recommendations, proactive interventions, and behavior-changing gamification.
• Lead cross-functional initiatives across Engineering, Design, Data, AI/ML, Commercial, and Lifecycle Marketing.
• Manage and coach two Product Managers while advising senior leadership on merchant growth and AI strategy.

Requirements

• Extensive product management experience in SaaS, marketplaces, e-commerce, creator economy, or platform businesses.
• Experience driving customer and commercial impact across complex, multi-squad product domains.
• Expertise in activation, onboarding, retention, growth loops, experimentation, funnels, cohorts, segmentation, and KPI trees.
• Strong AI product judgment, technical fluency, commercial judgment, and ability to connect product decisions to GMV, revenue, retention, or LTV.
• Experience leading and coaching Product Managers and aligning senior stakeholders around difficult trade-offs.
• Excellent written and verbal communication; application materials must be submitted in English.

Nice to have

• Experience with Shopify, Etsy, TikTok Shop, or other merchant and seller ecosystem platforms.

Culture & Benefits

• Remote work or access to a modern office in Riga.
• Flexible working hours, with the option to start the day as late as 11 AM.
• Private health insurance and additional paid well-being leave.
• One additional paid day off for a birthday or another personal celebration.
• Mentorship, internal meetups, hackathons, team-building events, and an employee merchandise discount.
• Free healthy lunch when working from the Riga office.