Creative Director (AI)

Location: Fully remote for global candidates outside the United States; must work US business hours in Pacific, Central, or Eastern time zones.

Annual base pay: $75,000–$120,000 USD, depending on location and experience, plus a 15% bonus.

Company

hirify.global provides technology-enabled short-term rental experiences for groups across single-family, multi-unit, and hotel properties.

What you will do

• Define and maintain the brand’s visual identity, tone of voice, and storytelling standards across properties, channels, and markets.
• Lead a social-first content strategy for Instagram, TikTok, and emerging platforms.
• Produce photography, listing copy, merchandising assets, and other creative for Airbnb, Vrbo, Booking.com, Expedia, and the direct-booking site.
• Lead seasonal and destination campaigns across paid, owned, earned, and on-property channels.
• Build, coach, and scale a distributed creative team across countries and time zones.
• Develop guidelines for using generative AI in image, video, copy, editing, and creative operations.

Requirements

• 7+ years of experience in creative leadership, with significant experience in luxury hospitality, travel, lifestyle, or premium consumer brands.
• Portfolio demonstrating personally shaped campaigns, content, and brand systems with measurable results.
• Deep experience using social media as a primary brand channel and managing visual and verbal brand identity across geographies.
• Experience creating channel and distribution marketing assets for OTAs, marketplaces, listing optimization, or merchandising.
• Experience managing a globally distributed workforce across multiple countries and time zones.
• Excellent written and spoken English at a near-native level; availability during US business hours; candidates must be based outside the United States.

Culture & Benefits

• Fully remote work from outside the United States.
• Work with a distributed, international creative organization.
• Generous paid time off.
• Annual performance bonus equal to 15% of base pay.
• Opportunity to shape creative work across travel and real estate markets.