3 дня назад
Content Strategist
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Strategist (Content Strategy/AI): Building scalable content systems across web funnels, onboarding, in-product experiences, video formats, and retention initiatives with an accent on user psychology, personalization, and evidence-based content for English-speaking audiences. Focus on coordinating the full production pipeline, connecting content performance to product metrics, and running experiments that improve conversion, activation, engagement, and retention.
Location: Remote or hybrid; choice of work format
Company
Established company resources support a new zero-to-one R&D project focused on creating digital experiences.
What you will do
- Develop and maintain content strategy across web funnels, onboarding, email, in-product experiences, and retention initiatives.
- Build scalable content architecture, editorial guidelines, documentation, templates, and quality standards.
- Research, create, edit, and personalize evidence-based content for English-speaking users.
- Develop video concepts, scripts, production briefs, and coordinate shoots through final delivery.
- Build a network of external specialists and own the content production pipeline from briefing through localization and publishing.
- Track CTR, conversion, activation, engagement, and retention; run A/B tests and connect results to content strategy.
Requirements
- 3+ years of hands-on content management experience, ideally in a consumer-facing digital product or startup.
- C1+ written English is required for creating content for English-speaking audiences.
- Experience building a content strategy from the ground up and creating scalable systems and frameworks.
- Strong understanding of user psychology and personalization across different user states.
- Hands-on experience producing video content and organizing shoots from concept and scripting to delivery.
- Confidence with admin panels, content management systems, builders, content tools, and regular use of AI tools such as ChatGPT or Claude.
Nice to have
- Experience with subscription-based products.
- Experience launching an MVP or building a content function in a zero-to-one project.
- Basic understanding of conversion copywriting principles.
Culture & Benefits
- Remote or hybrid work with a choice of format.
- Unlimited time off and 100% sick leave compensation.
- Health insurance and wellness and psychologist compensation.
- Language course and co-working compensation.
- Team buildings and offsites in Spain, Italy, Poland, Portugal, and other locations.
- Merchandise and presents for special occasions.
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