Assistant Brand Manager (FMCG)

Location: Bogota, Colombia; hybrid workplace. Scope includes Colombia, Ecuador, Costa Rica, Panama, Puerto Rico, Central America, and the Caribbean.

Company

hirify.global develops and manages consumer brands, with a focus on growth, innovation, and positive impact for consumers and communities.

What you will do

• Analyze business performance, market trends, consumer insights, and share-tracking data to identify growth drivers.
• Support brand, category, and demand-creation strategies across multiple markets.
• Coordinate regional innovation and product launch projects with Regional Studios and multifunctional teams.
• Support PPA initiatives, local market opportunities, and integrated marketing programs.
• Manage A&SP budget tracking, investments, accruals, reversals, and invoices with Finance.
• Participate in S&OP, Quarterly Business Reviews, Budget Planning, Long-Range Planning, and KPI reviews.

Requirements

• 3+ years of experience in marketing, innovation, trade marketing, or brand management.
• At least 1 year of experience as an Assistant Brand Manager or in a similar brand leadership role.
• Understanding of FMCG dynamics and category management.
• Strong analytical skills and experience converting data into business recommendations.
• Experience with market share and consumer tracking tools such as Nielsen, D&N, or similar syndicated data sources.
• Professional proficiency in English and Spanish, plus a bachelor's degree in administration, marketing, sales, a related field, or equivalent experience.

Culture & Benefits

• Inclusive, values-based culture focused on professional and personal growth.
• Competitive compensation and health and well-being programs.
• Flexible work environment depending on the role and location.
• Learning and development opportunities.
• Half-day Fridays depending on location.
• Retirement programs, including a 401(k) program in the US and similar programs internationally.