Head of B2C

Location: Amsterdam or remote, with regular time at the Amsterdam headquarters

Company

hirify.global builds connected acquisition-to-retention infrastructure for independent restaurants, combining AI discovery, direct commerce and guest data.

What you will do

• Own the B2C business end to end, including the full P&L of the consumer brands.
• Define the B2C vision, strategy, targets, roadmap and route to traction.
• Set product direction with the technology team and prioritize what to build first.
• Build an efficient marketing engine for diners, orders and bookings.
• Recruit and lead teams across marketing, content, operations and partnerships.
• Develop partnerships with chefs, venues and consumer brands while activating the restaurant network.

Requirements

• Experience founding, co-founding or leading an early-stage startup, ideally in consumer technology, marketplaces, food or experiences.
• Demonstrated P&L ownership and experience taking a consumer product from early traction to growth.
• Builder's mindset with a hands-on, action-oriented approach in ambiguous environments.
• Strong product sense and experience working closely with engineers and designers.
• Data-driven marketing and growth skills combined with strong brand judgment.
• Fluent English required; Dutch is a plus.

Culture & Benefits

• Work from the Amsterdam headquarters or remotely with regular time in Amsterdam.
• Entrepreneurial package with ownership, an uncapped performance bonus and founder-level stock options.
• 25 holiday days, Dutch public holidays and an 8% holiday allowance.
• Personal development budget and direct access to an experienced leadership team.
• Laptop, required work tools, team lunches and occasional canal trips.