Director, Strategic Employer Brand Programs

Location: Hybrid, with work locations in Vienna, Virginia; Pensacola, Florida; and Winchester, Virginia, United States

Company

hirify.global provides financial services and positions its work around a mission-driven, engaged, and team-focused culture.

What you will do

• Develop and direct a multi-segment employer brand strategy aligned with enterprise priorities and critical talent markets.
• Translate the Employer Value Proposition into targeted messaging, campaigns, and scalable activation across candidate and employee touchpoints.
• Design and oversee campaigns aligned with hiring needs, workforce planning, market dynamics, and channel performance.
• Establish performance metrics, dashboards, and reporting that connect employer brand activity with funnel outcomes, cost efficiency, and quality of hire.
• Manage sourcing channels, job boards, media investments, vendors, and agencies with a focus on ROI and continuous optimization.
• Lead cross-functional collaboration and develop a high-performing interdisciplinary team of creative and employer brand professionals.

Requirements

• 10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes.
• Expert knowledge of employer brand strategy, recruitment marketing, multi-channel campaigns, talent segmentation, and EVP activation.
• Experience integrating employer brand strategy with talent acquisition programs, internal mobility, employee referrals, early careers, and community-based hiring.
• Significant experience leading enterprise initiatives, influencing stakeholders, managing vendors and media investments, and developing high-performing teams.
• Knowledge of CRM platforms, programmatic advertising, analytics tools, and data-driven performance optimization.
• Ability to work a Monday–Friday schedule from 8:00 AM to 4:30 PM in a hybrid arrangement at one of the listed United States locations.

Nice to have

• Experience in complex, large-scale, or highly regulated organizations.
• Experience partnering with enterprise marketing and brand teams.
• Knowledge of emerging talent-market trends, digital platforms, and candidate behavior.

Culture & Benefits

• Mission-driven culture with an emphasis on engagement, appreciation, ownership, and continuous learning.
• Opportunities for upskilling, development, and career growth.
• Competitive pay and benefits are offered based on experience, location, and market position.
• Recognized as a large employer and a workplace supporting veterans, interns, new graduates, and technology professionals.