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7 дней назад

Marketing Product Manager (Crypto)

Формат работы
remote (только Europe)
Тип работы
fulltime
Английский
b2
Страна
UK/Argentina/Chile +19 еще
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Marketing Product Manager (Crypto): Building the product roadmap, campaign experiences, lifecycle messaging, incentives, and acquisition infrastructure for Kraken Consumer with an accent on conversion, reactivation, and measurable growth. Focus on designing funnel experiments, improving landing page and search performance, and coordinating marketing, design, engineering, and data initiatives.

Location: Remote from the United Kingdom, Argentina, Brazil, Bulgaria, Canada, Chile, Colombia, Cyprus, Czech Republic, Hungary, Ireland, Lithuania, Mexico, Peru, Poland, Portugal, Romania, South Africa, Spain, Sweden, Switzerland, or the United Arab Emirates

Company

hirify.global is a long-standing crypto platform offering spot trading, margin, futures, staking, and OTC services to individual and institutional clients.

What you will do

  • Own the marketing product roadmap and define the process for turning campaign ideas into shipped product work.
  • Design and launch in-app and web campaign journeys connected to push, email, social, and paid channels.
  • Improve lifecycle messaging, incentives, referral mechanics, recurring deposits, and earn-led campaigns.
  • Identify funnel leaks through user psychology and UX analysis, then run experiments to improve conversion and reactivation.
  • Improve landing page and search performance while building measurable product foundations for paid and offline acquisition.
  • Partner with marketing, design, engineering, and data teams while defining and reporting acquisition and reactivation metrics.

Requirements

  • Experience owning product roadmaps and delivering customer-facing product experiences.
  • Strong understanding of acquisition funnels, conversion optimization, lifecycle messaging, and user reactivation.
  • Ability to design experiments, analyze results, and use data to guide product decisions.
  • Experience collaborating across marketing, design, engineering, and data functions.
  • Must be located in one of the listed eligible countries.

Culture & Benefits

  • Remote work across a broad set of countries.
  • Work on products supporting an open, global financial system.
  • Exposure to consumer fintech, crypto, stocks, and cash products.
  • Job-related skills or work-style assessments may be included in the hiring process.
  • Applications are accepted on an ongoing basis unless a deadline is specified.

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