Program Manager Direct Mail Campaign Execution (Fintech)

Location: Hybrid role based out of the Charlotte, NC or Wilmington, DE office

Company

BrightWay is a digital-first credit card startup owned by hirify.global, focused on improving the financial well-being of hardworking Americans through customer-centered credit products.

What you will do

• Lead direct mail campaigns from planning through production, deployment, and post-launch review.
• Translate marketing strategies into campaign plans, timelines, milestones, and deliverables.
• Coordinate Marketing, Analytics, Product, Creative, Technology, Operations, and Compliance stakeholders.
• Operationalize audience selection, segmentation, suppression criteria, offers, and test designs.
• Coordinate creative reviews, approvals, production activities, and campaign QA to ensure accurate, on-time delivery.
• Identify risks and dependencies, lead progress forums, and use campaign results to improve workflows and future initiatives.

Requirements

• 2–3 years of experience in marketing, program management, campaign management, direct marketing, or a related field, plus a relevant bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Strong program management, organization, communication, analytical, and collaboration skills.
• Experience coordinating cross-functional teams and working with campaign data, targeting requirements, and performance metrics.
• Ability to manage multiple fast-paced, deadline-driven campaigns and influence outcomes across stakeholders.

Nice to have

• Direct mail, direct-response marketing, or campaign production experience.
• Financial services, lending, or credit card marketing experience.
• Experience partnering with Risk, Compliance, and other control functions in a regulated environment.

Culture & Benefits

• Flexible work arrangements and an inclusive, customer-first culture.
• Medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurance options.
• Up to 4% matching 401(k) and an Employee Stock Purchase Plan with a 10% share discount.
• Tuition reimbursement, paid vacation, paid sick leave, and 11 paid holidays.
• Three days of paid volunteer time per year.