Gaming Category Marketing Head (Gamedev)

TL;DR

Gaming Category Marketing Head (Gaming): Owning the 4P's and category P&L for hirify.global's gaming products in the Greater China Network with an accent on developing and executing marketing plans and 360 campaigns. Focus on understanding consumer needs and behaviors, driving brand strategy, and growing product lines within the gaming category.

Location: On-Site in Shanghai, China

Company

hirify.global is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

What you will do

• Own the 4P's based on GCN Regional strategy and goals.
• Manage the category P&L, goals, strategy, priority, and performance.
• Oversee the marketing budget for the category.
• Serve as the expert for category business, competition, consumers’ needs and behaviors.
• Act as the primary point of contact for the RCM and sales team.
• Develop and execute product launch strategies, pricing, channel placement, and promotional activities.

Requirements

• 8+ years of international experience in FMCG, consumer electronics, and/or brand/marketing management consulting.
• Experience with full marketing mix, developing marketing plans and 360 campaigns.
• Proven experience in developing a brand, providing strategy recommendations, and successfully growing a product line.
• Excellent communication and presentation skills with the ability to influence brand strategy across the organization.
• Demonstrated leadership skills to create strong internal/external relationships and be a global team player.
• Ability to work independently and collaboratively with diverse functional and geographical teams.
• English: Fluent verbally and written is a must.
• Bachelor’s degree with strong academic performance.

Nice to have

• Passion for gaming or e-sports.
• MBA.

Culture & Benefits

• Empower collaboration and foster a playful work environment.
• Inclusive culture valuing diversity and celebrating differences.
• Competitive benefits packages designed for flexibility and wellbeing.
• Support for physical, financial, emotional, intellectual, and social wellbeing.
• Hybrid work model available for many roles, offering flexibility.