Senior Digital Marketing Analyst - B2B SaaS

Location: Remote, UK

Salary: £300–£425 per day; Outside IR35 contract

Company

Fast-growing B2B SaaS business focused on improving digital experience, paid campaign performance, and pipeline growth.

What you will do

• Own measurement across the full digital journey, including web, paid media, content, and conversion.
• Build and maintain executive dashboards and KPI frameworks.
• Analyse buyer journeys, friction points, and high-intent behaviour to produce actionable recommendations.
• Measure and improve digital attribution across channels and the customer journey.
• Monitor visibility in AI-driven answers and search experiences, including traffic and engagement from LLMs and answer engines.
• Use LLMs and AI-assisted workflows to accelerate analysis, quality assurance, and insight generation.

Requirements

• Strong B2B marketing experience, ideally in a SaaS environment, including work with enterprise clients and complex sales cycles.
• Hands-on experience with GA4, GTM, HubSpot, Salesforce, and BI tools such as Power BI, Tableau, or Supermetrics.
• Strong understanding of digital attribution and full-funnel performance measurement.
• Experience turning complex data into clear recommendations and executive-ready dashboards.
• Experience auditing and improving tracking and tagging for accurate, scalable data collection.
• Experience designing and operationalising experimentation and A/B testing programmes, plus working knowledge of SEO and AI-driven search.

Nice to have

• Experience with AEO/LLMO and emerging digital discoverability trends.
• Experience using AI tools such as Claude or ChatGPT in analytics work.

Culture & Benefits

• Remote work from the UK.
• Outside IR35 contract arrangement.
• Opportunity to build the measurement foundation and shape digital growth strategy.
• Cross-functional work with the digital team and business stakeholders.