Global Marketing Activation Specialist, Running & Outdoor

Location: Annecy, France

Company

hirify.global is a mountain sports brand within Amer Sports, creating innovative footwear, apparel, and equipment for running, outdoor, skiing, hiking, and other sports.

What you will do

• Translate campaign concepts and creative briefs into end-to-end 360° activation plans and marketing toolboxes.
• Define touchpoints across retail, paid, owned and earned media, PR, CRM, digital, events, and influencer marketing.
• Build campaign roll-out plans, launch timelines, asset delivery schedules, and visual selections.
• Coordinate campaign elements, external agencies, global events, contests, product launches, and influencer collaborations.
• Support regional and local campaign deployment while maintaining global consistency and enabling local adaptation.
• Track budgets, KPIs, and campaign performance, providing insights to optimize future activations.

Requirements

• At least 5 years of professional experience in marketing and communication, ideally in the sports sector.
• Proven project management expertise and the ability to lead and execute projects autonomously.
• Excellent presentation, analytical, synthesis, and stakeholder collaboration skills.
• Strong connection to running culture and awareness of its evolving competitive landscape.
• Fluent English required; an additional foreign language is a plus.
• Good command of Microsoft Office.

Culture & Benefits

• Work with a globally recognized mountain sports brand within Amer Sports.
• Collaborate with Global Marketing, Content Production, regional, local, and touchpoint expert teams.
• Contribute to international campaigns and global events such as Gravel Festival.
• Full-time permanent employment contract.