Senior Brand Manager (FMCG)

Location: Kuala Lumpur General Office, Malaysia

Company

Procter & Gamble develops and markets consumer products through large-scale brand, commercial, and product innovation programs.

What you will do

• Lead marketing and commercial plans for a major P&G brand in Malaysia.
• Define growth models using consumer and shopper insights, campaign analysis, and market opportunities.
• Develop brand-building strategies across online and offline retailers.
• Identify local consumer needs and provide input on product packaging and formula design.
• Create marketing toolkits covering digital campaigns, social and eCommerce content, print, sampling, in-store activation, and demonstrations.
• Develop promotion, pricing, ATL, and BTL marketing plans while collaborating with sales, finance, communications, consumer insights, partners, and suppliers.

Requirements

• Bachelor’s degree in any field, preferably with a business or marketing focus.
• 3–7 years of experience in brand management, consulting, consumer journey design, or a similar field.
• Strong market knowledge of Malaysia and understanding of local consumer needs.
• Strategic, analytical, forward-thinking, and courageous leadership skills.
• Ability to generate insights from multiple data points and drive innovation and brand growth.
• Strong communication, relationship-building, and teamwork capabilities.

Culture & Benefits

• Collaboration with multifunctional teams across consumer market knowledge, sales, communications, and finance.
• Reporting to the Commercial Director for the relevant category or business unit.
• Work focused on category growth, market penetration, new user acquisition, and brand toolkit deployment.