Senior Manager, Influencer Planning (Gaming)

Location: San Mateo, California, United States; hybrid working policy

Base salary: $194,200–$291,400 USD per year

Company

hirify.global creates PlayStation hardware, network services, games, and entertainment experiences for more than 100 million people worldwide.

What you will do

• Develop and evolve PlayStation’s global influencer planning framework across games, hardware, services, sponsorships, and brand campaigns.
• Translate audience objectives, business priorities, and cultural opportunities into influencer strategies and recommendations.
• Define integrated approaches across paid and earned creator activity, creator advocacy, talent partnerships, events, sponsorships, and local activations.
• Build audience, creator, community, platform, and cultural intelligence in partnership with Insights and Analytics.
• Develop portfolio prioritization, investment, resource, KPI, reporting, and learning frameworks.
• Build planning tools, templates, AI-enabled workflows, and operating rhythms while advising senior leadership and cross-functional teams.

Requirements

• 10–12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, entertainment marketing, or social-first audience strategy.
• Bachelor’s degree in marketing, advertising, communications, business, or a related field, or equivalent experience.
• Experience developing global influencer programs for major consumer, entertainment, gaming, studio, agency, platform, or technology brands.
• Deep understanding of the creator economy, social platforms, gaming communities, youth culture, and talent or influencer models.
• Strong strategic planning, analytical, executive communication, stakeholder management, and cross-functional leadership skills.
• AI fluency or willingness to rapidly adopt AI-enabled workflows for trend scanning, creator discovery, reporting, knowledge management, and planning.

Culture & Benefits

• Hybrid work environment based in San Mateo, California.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products and potential eligibility for a bonus package.
• Inclusive workplace with equal-opportunity and fair-chance employment practices.

Hiring process

• Background checks are conducted at the offer stage for new employees.