DTC and Social Commerce Manager (TikTok Shop)

Location: Hybrid role based in Ewing, New Jersey or New York City with required in-person attendance. Ewing attendance is required Tuesday through Thursday, with remote work on Monday and Friday. New York City attendance is required Monday, Tuesday, and Thursday, with remote work on Wednesday and Friday.

Base salary: $110,900–$157,900 annually, plus bonus eligibility.

Company

Church & Dwight develops and markets consumer products and brands, including Touchland.

What you will do

• Own DTC and TikTok Shop P&L performance, including revenue, margin, demand creation, operating expenses, forecasting, and inventory planning.
• Build and scale TikTok Shop operations across Seller Center management, product setup, promotions, listings, pricing, inventory, fulfillment coordination, and account health.
• Develop creator and affiliate ecosystems through recruitment, onboarding, retention, commission structures, incentives, and performance management.
• Define and execute the multi-year DTC strategy, including site merchandising, UX/UI optimization, product launches, promotions, bundling, and full-funnel customer experience.
• Partner with media, marketing, creative, agencies, TikTok, and executive stakeholders to connect creator content, paid media, and commerce growth.
• Lead measurement and reporting across GMV, conversion, engagement, CAC, AOV, LTV, campaign attribution, and executive dashboards.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in digital commerce, social commerce, or eCommerce leadership.
• Proven experience owning and scaling multi-million-dollar digital P&Ls.
• Deep expertise in TikTok Shop, affiliate marketing, creator ecosystems, eCommerce platforms, marketplace tools, and performance analytics.
• Strong analytical, communication, cross-functional leadership, and stakeholder management skills.
• Ability to attend the assigned Ewing or New York City office in person on the required days.

Nice to have

• Experience scaling TikTok Shop or social commerce from an early stage to meaningful revenue.
• Background in beauty, CPG, or consumer brands.
• Experience integrating DTC, marketplace, and retail strategies.
• Familiarity with Shopify, Amazon, or multichannel commerce ecosystems.
• Existing creator or influencer ecosystem relationships.

Culture & Benefits

• Hybrid work schedule with designated remote days.
• Medical, dental, vision, and basic life insurance.
• Paid vacation, sick time, parental leave, and holidays.
• 401(k) plan with company match and profit-sharing.
• Discounted employee stock purchase plan.