Paid Media & Digital Marketing Specialist (Google Ads)

Location: Remote from Manila, Metro Manila, Philippines; working hours follow New Zealand Timezone.

Salary: up to ₱115,000 PHP per month, with the final amount determined by the client based on skills and experience.

Company

Performance-focused digital marketing agency helping consumer and regulated-product brands achieve measurable growth through paid media, creative, analytics, search, and compliance.

What you will do

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube/Video, and Demand Gen.
• Manage Meta Ads campaigns across Facebook and Instagram, and support expansion into Amazon and other digital channels.
• Manage monthly advertising budgets ranging from $10K to $250K+ across multiple accounts, platforms, and markets.
• Develop bidding strategies, audience segmentation, ad copy tests, landing page recommendations, and conversion-improvement initiatives.
• Prepare actionable performance reports and collaborate with creative, content, SEO, and web teams to improve full-funnel results.
• Contribute to SEO, Generative Engine Optimisation, Answer Engine Optimisation, and AI-powered search initiatives.

Requirements

• 5+ years of hands-on Google Ads campaign management experience.
• Experience managing monthly media spends of $10K–$250K+ and campaigns targeting Australia, the US, and/or New Zealand.
• Advanced knowledge of Google Ads campaign types and hands-on Meta Ads experience across Facebook and Instagram.
• Strong understanding of advertising policies for restricted healthcare and therapeutic product categories.
• Strong analytical skills with GA4, Looker Studio, and Excel or Google Sheets.
• Excellent attention to detail, especially for campaign compliance and budget management.

Nice to have

• Experience with Amazon Ads, Reddit, TikTok, LinkedIn, Microsoft Ads, or programmatic advertising.
• Working knowledge of SEO, GEO, AEO, AIO, and AI-powered search and discovery.
• Google Ads certifications in Search, Display, Video, or Measurement.
• Experience with conversion tracking, attribution modelling, offline conversion imports, Google Tag Manager, or SA360.
• Previous agency experience managing multiple client accounts.

Culture & Benefits

• 100% remote work setup.
• Working hours aligned with the New Zealand timezone.
• New Zealand public holidays.
• Exposure to international markets, multiple digital channels, AI search, and emerging marketing technologies.