Senior SEM Specialist

Location: Barcelona, Spain; hybrid home-office model

Company

hirify.global is a global travel subscription platform operating multiple travel brands and powered by a proprietary AI platform.

What you will do

• Build and drive long-term PPC strategies aligned with business objectives and the broader marketing mix.
• Design, implement, and optimize SEM campaigns across brands, products, and markets.
• Analyze complex datasets, identify strategic patterns, and develop risk mitigation and contingency plans.
• Optimize bids, spend, revenue, volume, and ROI against company-wide KPIs.
• Contribute to forecasting, scenario planning, experimentation, automation, and adoption of new platforms and methodologies.
• Present data-driven insights to senior stakeholders and external partners while mentoring team members and coordinating strategic initiatives.

Requirements

• At least 5 years of demonstrable SEM/PPC experience, ideally managing high six-figure or larger monthly budgets.
• Advanced knowledge of Google Ads and Microsoft Bing, including bid strategy design and implementation.
• Degree in a quantitative field such as engineering, computer science, mathematics, physics, statistics, or quantitative business.
• Strong data analysis, interpretation, complex data storytelling, and executive communication skills.
• Advanced Microsoft Excel skills are mandatory. Practical knowledge of web analytics tools and SQL or advanced statistical software is beneficial.
• Fluent English is mandatory. Experience with mentorship, ownership of strategic initiatives, and agile ways of working is required or beneficial.

Nice to have

• Google Ads certification.
• Experience in the travel sector or an agile environment.
• Experience using AI for PPC campaign optimization, automation, and reporting.
• Additional European language.

Culture & Benefits

• Hybrid work model focused on outcomes, flexibility, employee care, and work-life balance.
• Competitive compensation and benefits package with flexible benefits, performance-based bonuses, discounts, and partnerships.
• Relocation support, equipment choice, and the option to keep equipment after three years.
• Learning opportunities through Coursera, workshops, technical training, leadership development, and onboarding programs.
• Career development through personalized paths, internal mobility, and the eVOLVE Program.
• Multicultural, diverse, agile, and collaborative environment with social events, communities, and office amenities.