Social Strategy & Planning Manager (UAE National) (Performance Marketing)

Location: Abu Dhabi, United Arab Emirates

Company

hirify.global is the UAE’s national airline, connecting people across continents from its Abu Dhabi hub and pursuing a global aviation growth strategy.

What you will do

• Lead the strategy, planning, and execution of always-on paid digital channels, including Paid Social, Display, Programmatic, and Affiliate.
• Manage and mentor channel leads and specialists while fostering a data-driven performance culture.
• Set annual and quarterly performance targets aligned with commercial priorities and campaign plans.
• Manage multi-million-dollar digital budgets and optimize allocation, pacing, ROI, revenue, and customer value.
• Partner with analytics, data, finance, brand, CRM, and e-commerce teams on forecasting, attribution, reporting, and customer journeys.
• Lead experimentation, technology and partner evaluation, campaign governance, and agency business planning.

Requirements

• UAE nationality required, as indicated by the role title.
• At least 7 years of experience in digital or performance marketing, including at least 3 years in a managerial or leadership role.
• Experience managing multi-channel campaigns and annual digital media budgets of USD 20M or more.
• Commercial understanding of Paid Social, Programmatic, PPC, SEO, and Affiliate ecosystems, with hands-on experience in at least two channels.
• Experience with tools such as Adobe Analytics, GA4, SA360, Meta Ads Manager, DV360, BigQuery, and Looker Studio or Power BI.
• Bachelor’s degree in marketing, business, or a related field; a master’s degree is advantageous.

Nice to have

• Experience in the airline, travel, or e-commerce sectors.
• Master’s degree.

Culture & Benefits

• Full-time position within the Revenue & Commercial Division.
• Collaborative work with media agencies, digital vendors, analytics, finance, brand, CRM, and e-commerce teams.
• Opportunity to contribute to Etihad’s Journey 2030 aviation growth strategy.