CRM Communication Manager (iGaming)

Location: Europe

Company

International online gaming business providing sports betting and casino services, with a strong presence in Latin America and in-house casino games, CRM, customer support, and back-office platforms.

What you will do

• Own the quality and performance of CRM communications across email, SMS, and other channels.
• Set up sending domains, maintain sender reputation, and coordinate SPF, DKIM, and DMARC requirements with IT.
• Integrate email and SMS providers through APIs and webhooks, and launch WhatsApp Business API and Telegram channels.
• Manage delivery funnels, sender IDs, routes, retries, suppression lists, bounces, complaints, and sunset policies.
• Build responsive, dark-mode-safe HTML and CSS email templates and test them across email clients.
• Support segmentation, triggers, journeys, A/B tests, performance analysis, targeting improvements, and AI-powered communication flows.

Requirements

• 2+ years of experience as an Email/SMS Marketing Manager, CRM Manager, Product Manager, or in a similar role involving large sending volumes.
• Understanding of domain warm-up, SPF, DKIM, and DMARC.
• Hands-on experience with an ESP and SMS platform such as Brevo, SendGrid, Mailgun, Twilio, or Infobip.
• Strong HTML and CSS skills for email templates and confidence working with API documentation and webhooks.
• Strong knowledge of CRM campaigns, segmentation, triggers, customer journeys, delivery and engagement metrics, A/B tests, and holdouts.
• Confidence using Tableau or similar BI tools and AI tools in daily work.

Nice to have

• Experience with Smartico.
• iGaming industry experience.

Culture & Benefits

• Health and wellness support.
• Global medical coverage.
• Professional growth opportunities.
• Benefits programs covering areas such as gym, dental, and psychological services.
• Performance-driven rewards.
• Dynamic work environment.