Plus
Включить Plus
Назад
Company hidden
обновлено 4 дня назад

Senior CRM & Email Marketing Manager (iGaming)

Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
Serbia/Poland/Georgia
Вакансия из списка Hirify.GlobalВакансия из Hirify RU Global, списка компаний с восточно-европейскими корнями
Для мэтча и отклика нужен Plus

Мэтч & Сопровод

Для мэтча с этой вакансией нужен Plus

Описание вакансии

Текст:
/
TL;DR
Senior CRM & Email Marketing Manager (iGaming): Building and optimizing B2B CRM communications, automated lifecycle journeys, and email campaigns in HubSpot with an accent on segmentation, personalization, lead scoring, and funnel conversion. Focus on designing multi-market ABM campaigns, improving Lead-to-SAL performance, maintaining data quality and deliverability, and connecting CRM metrics to pipeline contribution.

Location: Georgia, Poland, or Serbia

Company

B2B-focused environment spanning CRM, lifecycle marketing, and customer journey operations.

What you will do

  • Own and develop CRM and email marketing strategy across the B2B customer lifecycle.
  • Build and optimize HubSpot email campaigns and automated journeys for nurturing, re-engagement, products, webinars, events, and follow-ups.
  • Develop audience segmentation, personalization, and lead scoring to improve Lead-to-SAL conversion and Marketing-to-Sales handoff.
  • Launch targeted and ABM campaigns across products, markets, and audience segments.
  • Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
  • Track performance, run A/B tests, and optimize engagement, MQL/SAL generation, deliverability, and pipeline contribution.

Requirements

  • Russian and English at B2 level or higher.
  • 5+ years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles.
  • Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
  • Experience with automated workflows, lifecycle journeys, audience segmentation, lead scoring, attribution, and Marketing-to-Sales processes.
  • Knowledge of email deliverability, CRM data management, GDPR requirements, and funnel analytics.
  • Role locations: Georgia, Poland, or Serbia.

Nice to have

  • Experience in B2B iGaming, SaaS, fintech, or technology.
  • Experience with Customer.io, ABM, data enrichment tools, and multilingual or multi-market CRM campaigns.
  • Basic HTML/CSS knowledge.
  • Experience using AI tools for personalization, content, segmentation, or workflow optimization.

Culture & Benefits

  • Private health insurance and sports benefits.
  • Comprehensive mental health program.
  • Free online English lessons and local language courses.
  • Paid time off and maternity leave support.
  • Referral rewards, upskilling opportunities, internal workshops, professional conferences, and corporate events.

Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →

Categories

Marketing Specialist jobsSenior Marketing Specialist jobsJobs in SerbiaiGaming jobsAI jobs