13 дней назад
Account Manager, Programmatic
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Account Manager, Programmatic (Programmatic Advertising/DV360): Planning, executing, optimizing, and analyzing programmatic display, video, and audio campaigns with an accent on audience data, client KPIs, and DSP performance. Focus on building media plans, developing actionable recommendations from raw data, managing Brand Lift measurement, and leading campaign delivery with clients and external partners.
Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the UK.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized advertising at scale.
What you will do
- Build and manage programmatic media plans for display, video, and audio campaigns.
- Set up, monitor, and optimize campaigns against client targets and KPIs.
- Analyze campaign performance beyond top-line metrics and turn raw data into actionable recommendations.
- Coordinate with clients, internal departments, publishers, and other external partners on planning, buying, and optimization.
- Prepare spend forecasts and ensure campaigns align with broader media plans and global requirements.
- Support best-practice documentation and contribute to leading and developing team members.
Requirements
- Agency-side or client-side experience managing programmatic campaigns.
- Strong hands-on experience with DV360 and Google Ads.
- In-depth knowledge of display and video advertising, with an understanding of audio advertising and biddable platforms.
- Strong analytical skills, numerical ability, attention to detail, and knowledge of campaign optimization levers.
- Experience with display and video audience or creative testing, including A/B testing or video experiments.
- Experience implementing Brand Lift measurement across DSPs and other media owners.
Nice to have
- Experience with YouTube, Programmatic Guaranteed deals, and Campaign Manager.
- Line management experience.
- Experience with Xandr, Amazon DSP, DoubleVerify, or other DSP and brand-safety platforms.
- Experience forecasting and running campaigns across multiple countries and languages.
Culture & Benefits
- Collaborative environment focused on creativity, trust, growth, and development.
- Access to and WPP networks for learning, networking, and professional development.
- Employee resource groups and regular in-office events.
- Medical, retirement, vision, and dental insurance.
- Paid time off, partner discounts, and employee mental health awareness days.
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