14 дней назад
Manager - Consumer Intelligence & Market Insights
105 000 - 184 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager - Consumer Intelligence & Market Insights (Consumer Intelligence/Market Analytics): Translating consumer, category, competitive, and macroeconomic data into business insights that guide growth and strategic decisions, with an accent on behavioral analytics, segmentation, and automated reporting. Focus on analyzing large-scale consumer datasets, forecasting market trends, presenting recommendations to senior leadership, and managing external analytics suppliers.
Location: Restaurant Support Center, 1 Dave Thomas Blvd, Dublin, Ohio 43017, United States. At least four days per week in the office is required.
Salary: $105,000–$184,000 annually, plus a target annual bonus of 20%.
Company
operates a global restaurant brand with more than 7,000 restaurants and a large franchise system.
What you will do
- Lead analysis of longitudinal consumer behavioral data, including traffic, frequency, share of wallet, trial, repeat, and buyer segment performance.
- Develop and optimize automated reporting for business reviews, executive reporting, promotions, test markets, and local performance assessments.
- Translate consumer, sales, transaction, financial, category, and competitive data into actionable business recommendations.
- Partner with Marketing, Finance, Operations, Analytics, Investor Relations, and senior leadership on strategic and analytical initiatives.
- Monitor QSR, burger, fast-casual, convenience-store, and broader foodservice trends, including competitor pricing, menus, marketing, media, and customer behavior.
- Manage consumer segmentation frameworks, macroeconomic analysis, forecasting, external suppliers, and analytics capability development.
Requirements
- Bachelor's degree in Marketing, Analytics, Business, Finance, Economics, or a related field; an MBA is preferred.
- At least 5 years of experience in Consumer Insights, Business Intelligence, Analytics, Category Insights, Market Research, or a related discipline.
- Experience working with large-scale consumer and market datasets, including behavioral, transaction, syndicated, panel, or credit-card data.
- Advanced proficiency with Excel, Power BI, Tableau, SQL, Alteryx, or similar data analysis and visualization tools.
- Experience communicating insights to senior leadership and leading external suppliers, research partners, or analytics vendors.
- Experience building scalable analytics capabilities such as reporting automation, dashboards, segmentation, and consumer insight frameworks.
Culture & Benefits
- Open, flexible, and inclusive workplace culture.
- Benefits for eligible restaurant support roles include parental leave, free EAP sessions, and a company 401(k) match.
- Travel is expected at approximately 10%.
- Work-location arrangements may change subject to managerial approval and business needs.
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