Media Planner

Location: 323 Silom Rd, Bangkok, Thailand

Company

hirify.global is a global consumer intelligence company providing retail insights, advanced analytics, and consumer behavior data across more than 100 markets.

What you will do

• Design, plan, execute, and optimize targeted media campaigns for suppliers.
• Develop campaign briefs, timelines, budgets, cost estimates, media mixes, and targeting strategies using hirify.global Segmentation Studio.
• Plan and manage campaigns across SMS, EDM, push notifications, social media, and other retail media channels.
• Monitor campaign performance, analyze results, and recommend optimization actions.
• Manage supplier relationships, present media proposals and performance reviews, and demonstrate business value and ROI.
• Coordinate campaign approvals, creative assets, go-live activities, operational troubleshooting, reporting, and future campaign opportunities.

Requirements

• Bachelor's degree required; a master's degree is preferred.
• At least 5 years of experience in media planning, campaign management, retail media, digital marketing, CRM marketing, or loyalty marketing.
• Knowledge of loyalty marketing, customer engagement programs, digital media channels, CRM-based targeting, audience segmentation, and retail media ecosystems.
• Strong analytical, project management, stakeholder management, presentation, communication, negotiation, and influencing skills.
• Experience managing supplier, client, or advertiser relationships and developing proposals or media plans that increase client investment.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.

Nice to have

• Experience in FMCG, retail, consumer goods, or a media agency.
• Experience working in a regional or international environment.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning access.
• Employee Assistance Program.