Senior Media Products Lead (AdTech)

Location: Columbia, Maryland, United States

Starting pay range: $175,000–$270,000 per year

Company

hirify.global is an AI services provider that combines data science, artificial intelligence, technology, and human expertise to develop data-driven solutions for clients.

What you will do

• Own the vision, strategy, roadmap, priorities, and product evolution for four Latis Intelligence data products: Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift.
• Define product capabilities, use cases, value propositions, requirements, and development plans based on customer needs and market opportunities.
• Partner with Data Science and Data Engineering to build scalable data products and manage dependencies, timelines, priorities, and risks.
• Apply knowledge of audience creation, activation, targeting, paid media, programmatic advertising, and campaign measurement.
• Lead go-to-market planning, positioning, messaging, launch sequencing, sales enablement, and commercial readiness.
• Engage agency and brand stakeholders, gather feedback, monitor market developments, and translate insights into roadmap priorities.

Requirements

• 8–10+ years of product management experience with increasing responsibility and leadership scope.
• Experience managing data products, media products, advertising technology, or marketing technology.
• Strong understanding of paid media and agency or brand buying workflows.
• Experience developing products using consumer, audience, identity, behavioral, or other large-scale datasets.
• Experience partnering with Data Science and Data Engineering and taking products from concept through commercial launch.
• Strong go-to-market, stakeholder management, communication, and cross-functional collaboration skills.

Nice to have

• Experience in adtech, martech, CTV, programmatic advertising, audience data, identity, or media measurement.
• Experience with advertising agencies, enterprise brands, audience segmentation, audience activation, pretargeting, attribution, incrementality, or campaign measurement.
• Familiarity with identity graphs, consumer intelligence platforms, data activation ecosystems, or externally licensed data products.

Culture & Benefits

• Full-time employment with medical, dental, and vision coverage.
• 401(k), paid time off, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and employee assistance programs.
• Compensation is determined based on experience, skills, certifications, training, and location.