Director of User Acquisition (Mobile Gaming)

Location: United States (Remote)

Company

hirify.global develops and operates competitive games of skill with real cash prizes under the hirify.global and FanDuel Faceoff brands.

What you will do

• Develop and execute paid user acquisition strategies focused on acquiring depositing players and driving sustainable revenue growth.
• Own media planning, forecasting, and budget allocation across paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and emerging channels.
• Build, launch, manage, and optimize campaigns across Meta, TikTok, programmatic platforms, DSPs, and mobile ad networks.
• Partner with Analytics to establish channel-specific targets and make investment decisions using CPA, ROAS, LTV, and payback metrics.
• Manage agencies, partners, and technology vendors while holding them accountable for execution quality and business results.
• Identify, test, and scale new acquisition channels, audiences, platforms, and partnerships.

Requirements

• 7+ years of experience in user acquisition, performance marketing, or growth marketing.
• Proven experience managing significant paid media budgets against CPA, ROAS, LTV, and payback targets.
• Hands-on expertise with Meta, programmatic advertising, DSPs, mobile ad networks, and ASO, including audience setup, bidding, attribution, and optimization.
• Strong knowledge of mobile attribution, including SKAdNetwork, MMPs such as AppsFlyer, and privacy-related measurement limitations.
• Strong leadership and communication skills, with experience managing people, agencies, and stakeholders and translating data into decisions.

Nice to have

• Experience in real-money gaming, mobile gaming, fintech, or subscription applications.

Culture & Benefits

• Creative and collaborative work environment in the gaming industry.
• Subsidized medical, dental, and vision coverage.
• Paid parental leave options.
• 5% company 401(k) match with immediate vesting.
• Generous time off and flexible hours.