Marketing Manager (Italy)

Location: Milan, Italy; hybrid work approach

Gross annual pay: €31,000–€56,000 EUR

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns at scale.

What you will do

• Define and implement marketing activities for the Italian market.
• Manage CRM and marketing automation platforms, including workflows, templates, modules, and personalization logic.
• Plan and distribute newsletters, maintaining the editorial calendar and end-to-end communication process.
• Monitor email marketing performance, prepare reports, and identify optimization opportunities.
• Analyze market data, benchmarks, and rankings and prepare materials for management decision-making.
• Support events and marketing projects while coordinating with senior stakeholders, international teams, and external partners.

Requirements

• Hands-on experience with CRM and marketing automation platforms, particularly HubSpot and Microsoft Dynamics.
• Knowledge of email marketing processes, KPIs, database management, consent management, and GDPR-related requirements.
• Experience managing marketing, communications, and event organization projects.
• Excellent analytical, reporting, presentation, organizational, and project management skills.
• Excellent command of Italian and good command of English, written and spoken.
• Advanced proficiency in PowerPoint, Excel, and other Microsoft Office tools.

Nice to have

• Experience in agencies, media vendors, international networks, or B2B environments.

Culture & Benefits

• Hybrid work environment focused on creativity, collaboration, and connection.
• Corporate benefits and discounts platform.
• Employee wellbeing, mental health, and support programs.
• Access to English and 49 other languages through a language learning platform.
• Dedicated e-learning platform with more than 2,000 courses.
• Ticket Restaurant, insurance coverage, tax assistance, paid time off, and partner discounts.