Optimisation Manager (Ecommerce)

Location: Meadow Ln, Shirebrook, Mansfield, UK

Company

Frasers Group operates a global retail brand ecosystem spanning sports, premium, luxury, and gaming brands, including hirify.global, Sports Direct, USC, Frasers, and GAME.

What you will do

• Support the product discoverability roadmap and drive onsite search optimisation across multiple retail brands.
• Develop data-driven search, visual merchandising, and personalisation strategies to improve customer experiences.
• Manage optimisation projects from concept through delivery and prioritise improvements using customer and performance data.
• Work with the CDP and experimentation teams to increase 1:1 personalisation and deliver a best-in-class A/B testing programme.
• Lead cross-functional optimisation initiatives for trade events and other key campaigns.
• Manage search and merchandising vendors, mentor the optimisation team, and report performance to stakeholders.

Requirements

• Proven experience in a digital optimisation role.
• Strong leadership, team management, project management, communication, and stakeholder management skills.
• Expertise in onsite search optimisation and merchandising tools such as Algolia or Attraqt.
• Strong analytical skills, including A/B testing and interpretation of customer and performance data.
• Experience with analytical tools such as Google Analytics and ContentSquare.
• Experience managing relationships with third-party technology vendors.

Culture & Benefits

• Employee recognition programmes including Frasers Champion and Fearless 1200.
• Head-office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Free gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
• Free access to Retail Trust wellbeing support, counselling, and financial and legal assistance.

Hiring process

• Shortlisted candidates may complete an initial recruiter interview focused on behaviour, culture, and values.
• Successful candidates can expect one or two further interviews with the hiring manager and wider team.
• Later stages may include a technical presentation or practical task.