Consumer Insights Senior Analyst (iGaming)

Location: New York City, hybrid

Salary: $86,000–$108,000 USD per year

Company

hirify.global is a mobile gaming and sports wagering company operating Sportsbook, Casino, Racing, daily fantasy sports, and streaming television products in the United States, Canada, and other markets.

What you will do

• Manage qualitative and quantitative custom research projects from conceptualization through reporting and interpretation.
• Scope research programs, plan samples, select methodologies, design and program surveys, and analyze data.
• Support brand and customer tracking initiatives and maintain regular reporting on category and brand landscapes.
• Synthesize custom research, syndicated data, internal analytics, and business intelligence into actionable insights and presentations.
• Present findings to marketing, commercial, and other cross-functional stakeholders to support decision-making.
• Collaborate with research vendors and contribute to innovative research methodologies.

Requirements

• Bachelor’s degree.
• 3+ years of market research or consumer insights experience, including at least 2 years on the research vendor side.
• 2+ years managing custom research projects from concept to completion.
• Proficiency in sampling, survey design, data analysis, Qualtrics or similar survey creation tools, and advertising effectiveness studies.
• Experience with brand tracking, customer tracker research, Excel, and PowerPoint; strong analytical, organizational, communication, and presentation skills.
• Ability to manage multiple projects, integrate disparate data sources, and translate findings into actionable insights.

Nice to have

• Experience with Tableau or other data visualization tools.
• Experience in technology, sports, or gaming categories.

Culture & Benefits

• Health plans with fertility and family planning, mental health, and fitness programs.
• Paid time off, sick leave, and 14 paid company holidays.
• Annual bonus and potential long-term incentive compensation based on performance.
• 401(k) with up to a 5% company match, commuter benefits, and pet insurance.
• Equal opportunity workplace with reasonable accommodation support during hiring and onboarding.