Brand & Content Senior Manager (Sportsbook)

Location: Toronto, Ontario, Canada; hybrid

Salary: $117,000–$146,000 CAD per year

Company

hirify.global Group is a mobile gaming and sports betting company operating Sportsbook, Casino, Racing, daily fantasy sports, and sports media products across the United States and Canada.

What you will do

• Lead hirify.global Canada's Sportsbook brand strategy and creative direction.
• Develop integrated marketing campaigns that increase brand awareness, differentiation, customer engagement, acquisition, and retention.
• Build strategic partnerships and media integrations with leading Canadian companies and partners such as TSN.
• Own the organic Sportsbook social content strategy and develop content connected to sports moments, cultural relevance, and commercial performance.
• Introduce AI-powered tools, emerging technologies, and new creative workflows to improve marketing effectiveness.
• Manage agencies, external creative partners, measurement frameworks, and a small Brand & Content team.

Requirements

• 6+ years of progressive experience in brand marketing, content strategy, or integrated marketing.
• 2+ years of team management experience and a proven ability to coach and develop talent.
• Experience building consumer brands through creative campaigns, strategic partnerships, sponsorships, media relationships, and branded integrations.
• Strong understanding of sports content, social content strategy, audience development, and community engagement.
• Experience leading agencies and cross-functional marketing teams, with strong storytelling, presentation, stakeholder management, and commercial skills.
• Bachelor's degree in Marketing, Business, or a related discipline.

Nice to have

• Experience working in highly regulated industries.
• Experience using AI or creative technology to improve marketing effectiveness.

Culture & Benefits

• Hybrid work arrangement in Toronto, Canada.
• Extended medical, vision, and dental coverage.
• Life insurance, disability insurance, and a retirement program with employer contributions.
• Potential eligibility for cash bonuses and stock program participation.
• 12 holidays, two floating holidays, and paid sick time in accordance with applicable Canadian law.