Content Strategist (AI)

Location: Remote in the United States; Canada is also listed as an eligible location. Other listed locations: Seattle, New York, California, and Toronto.

Salary: $130K–$155K in California, New York, and Washington; $115K–$140K in other US states; CA$165K–CA$200K in Canada. Equity is offered.

Company

Cohere is a security-first enterprise AI company building foundation models and end-to-end products for real-world business applications.

What you will do

• Define content strategy, pillars, and priorities tied to pipeline generation, developer adoption, retention, and brand awareness.
• Develop audience segmentation for prospective customers, developers, and existing customers featured in case studies.
• Own measurement frameworks and reporting across SEO, traffic, adoption, engagement, sales assist, pipeline influence, and product funnel metrics.
• Translate strategy into briefs for editorial and writing teams and drive content calendar planning.
• Present content performance, ROI, and insights to editorial leadership and cross-functional stakeholders.
• Explore new content opportunities and channels while collaborating with Growth Marketing on messaging strategy.

Requirements

• 5+ years of experience in content strategy, content marketing, or a closely related discipline.
• Experience with SEO, analytics tooling, and attribution modeling.
• Demonstrated ability to connect content output to business outcomes rather than vanity metrics.

Nice to have

• Experience in B2B or a technical industry, particularly involving developer content.

Culture & Benefits

• Remote-friendly work with coworking support for employees away from an office, a $500 home office stipend, and travel support for visiting other offices.
• Full health and dental benefits, including a separate mental health budget.
• RRSP matching, 401K, pension scheme, and 100% parental leave top-up for up to six months for either parent.
• Six weeks of paid vacation, annual enrichment benefits, and an education and learning stipend.
• Weekly lunch stipend of $75/£75 or local-currency equivalent, plus an annual company offsite.

Hiring process

• Applicants may be screened and assessed using AI-enabled tools.
• Accommodation requests can be submitted through the accommodations request process.