Freelance Paid Search Strategist (Japanese-English)

Location: Vancouver, British Columbia; Remote

Company

hirify.global provides paid search and digital marketing services for business clients.

What you will do

• Manage and optimize Japanese Google Ads campaigns across Search, Performance Max, and Display.
• Translate and adapt ad copy for Japanese audiences while preserving brand tone and cultural nuance.
• Conduct Japanese-market keyword research using local tools and methods.
• Analyze Japanese search-term and keyword data to guide optimizations and build negative keyword lists.
• Recommend improvements to campaign targeting, ad structure, and messaging.
• Prepare Japan-specific insights and metrics aligned with the global PPC reporting framework.

Requirements

• 2–3 years of experience in paid media, preferably with international campaign management.
• Fluent English and native, fluent, or professional Japanese, both spoken and written.
• Proven experience managing Google Ads campaigns, including Search, Performance Max, and Display.
• Strong written communication and the ability to explain optimization decisions clearly.
• Ability to collaborate asynchronously with English-speaking teams across time zones.

Nice to have

• Experience managing B2B, multinational, or Japan-targeted campaigns.
• Experience with NAVER Ads.
• Korean language proficiency.

Culture & Benefits

• Remote freelance engagement.
• Asynchronous collaboration with distributed English-speaking teams.