Campaign Marketing Specialist (Gaming)

Location: Germany, Frankfurt; campaigns cover Germany, Austria, and Switzerland.

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, and interactive entertainment experiences.

What you will do

• Support campaign managers across audience insights, agency briefing, localization, multichannel execution, and post-campaign evaluation.
• Maintain campaign plans, timelines, deliverable lists, status updates, approval trackers, budgets, purchase orders, and invoices.
• Coordinate the localization, adaptation, quality checking, approval, and delivery of global campaign assets for the GSA market.
• Coordinate with global marketing teams, creative and media agencies, retail partners, and third-party marketing partners.
• Prepare campaign reports, market and competitor summaries, performance analysis, learnings, and KPI updates.
• Support local USK age-rating submissions and participate in regional working groups.

Requirements

• At least 2 years of experience in marketing, campaign management, or an agency environment, preferably for a consumer-facing brand.
• Professional fluency in German and English is required.
• Strong organizational, project coordination, communication, presentation, and prioritization skills.
• High attention to detail and reliability with timelines, documentation, approvals, and changing requirements.
• Ability to coordinate with internal teams, agencies, and external partners independently and proactively.
• Interest in consumer and player insights, with the ability to use campaign data and results for practical recommendations.

Nice to have

• Experience in gaming, technology, entertainment, media, or other digital consumer brands.
• Interest or passion for gaming, entertainment, or interactive entertainment.
• Experience in an international or cross-functional environment.

Culture & Benefits

• Work on the hirify.global brand with European market impact.
• Campaign ownership across the full hirify.global portfolio in a key territory.
• Close collaboration with global teams and exposure to global marketing strategy.
• Small, collaborative, high-performing team.
• Varied work across multiple product categories and gaming genres.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks.