Marketing Technology Specialist (Crypto)

Location: Sofia, Bulgaria. Hybrid work model, primarily office-based with scheduled home office flexibility.

Company

Digital-asset wealth platform building financial products for a new generation of investors.

What you will do

• Implement and test end-to-end event tracking across web and mobile using GTM, Segment, Adjust, and GA4.
• Own event schemas and data layer specifications, resolve measurement discrepancies, and validate attribution with Engineering.
• Build and maintain Segment CDP sources, destinations, identity resolution, and schema governance.
• Script API jobs and maintain ETL tasks in Python or JavaScript for reporting, audience synchronization, and QA automation.
• Manage consent and privacy controls, including CMP/OneTrust mappings, jurisdiction-based tag gating, and PII reviews.
• Analyze mobile performance through Adjust and translate insights into decisions on marketing spend and creative direction.

Requirements

• 2–5 years of experience implementing marketing or product measurement.
• Hands-on experience with a tag manager and analytics platform, including GTM and GA4 or equivalent tools, and practical data layer debugging.
• Working knowledge of a CDP and mobile measurement partner such as Segment and Adjust.
• Scripting with Python or JavaScript, plus SQL for data pulls, QA, and ETL troubleshooting.
• Practical consent and privacy experience with a CMP such as OneTrust and knowledge of GDPR/CCPA obligations.
• Professional fluency in English is required, including the ability to explain technical requirements to non-technical stakeholders.

Nice to have

• Server-side tagging, server-side GTM, or Segment Functions experience.
• App measurement knowledge, including SKAdNetwork, deep links, and deferred deep linking.
• Experience with Looker Studio or Tableau dashboards.
• Certification in an analytics, CDP, or marketing automation platform.
• Experience in crypto, Web3, or regulated financial products.

Culture & Benefits

• Hybrid work with scheduled home office flexibility.
• Annual performance-based bonuses and a customizable personal benefits package.
• Learning Hub and career development opportunities.
• Additional health insurance, sports cards, team sports activities, standing desks, and blue light glasses.
• Parking and public transportation cards at preferential rates, free electric bikes, and office refreshments.
• Regular department and company-wide team-building events.