CRM Planning Manager - 8 months FTC (Braze)

Location: Amsterdam, Netherlands; hybrid workplace

Company

hirify.global develops customer engagement and marketing experiences for seven million European customers through ecommerce products and owned communication channels.

What you will do

• Lead and empower a team of three Senior Specialists responsible for contact strategies, campaign roadmaps, and creative briefs.
• Orchestrate integrated CRM communication across email, direct mail, and package inserts.
• Oversee the email calendar and yearly plans for offline channels.
• Develop newsletter storytelling and reduce reliance on promotional offers.
• Test and deploy AI capabilities in Braze with CRM Operations.
• Build a continuous test-and-learn culture with Customer Analytics and manage real-time adjustments during peak periods.

Requirements

• Broad CRM experience in a fast-paced ecommerce environment.
• Direct team leadership and line management experience.
• Strong analytical capabilities and experience using customer data to shape commercial strategies.
• Deep understanding of email and mobile creative requirements, industry trends, and channel best practices.
• Experience collaborating with Analytics, Creative, Brand, and Commercial teams.
• Full professional fluency in written and spoken English.

Nice to have

• Experience in dedicated CRM planning or integrated marketing planning roles.
• Practical experience with the Braze customer engagement platform.
• Degree or formal qualification in Marketing, Business Administration, or a related field.

Culture & Benefits

• Hybrid work arrangement in Amsterdam.
• Cross-functional collaboration with CRM Operations, Product Marketing, Customer Analytics, Creative, Brand, Commercial, and Machine Learning teams.
• Focus on continuous testing, learning, and data-informed customer experiences.