Account Lead, Paid Social (Meta Ads)

Location: Remote within the United States; roles are open in Austin, Chicago, Dallas, Denver, Houston, Los Angeles, Phoenix, Portland, Salt Lake City, and San Diego. U.S. work authorization is required.

Salary: $96,000–$120,000 USD annually.

Company

A Growth Invention company operating at the intersection of technology and marketing, delivering brand, media, experience, commerce, CRM, and technology and data services for ambitious brands.

What you will do

• Lead paid social strategy across Meta Ads for client user acquisition and business growth.
• Act as the day-to-day Meta Ads contact for a large, complex client account.
• Own the social account roadmap and prioritize testing across client goals, creative strategy, and cross-channel initiatives.
• Establish paid social processes, platform QA frameworks, measurement standards, and team workflows using tools such as Asana.
• Provide senior guidance on test recommendations, setup, optimization, and performance measurement.
• Build and lead high-performing teams through onboarding, delegation, coaching, and people management.

Requirements

• At least 5 years of paid social advertising experience and 2 years of management experience.
• Proven success scaling paid social programs for enterprise-level or highly complex clients.
• Deep proficiency with Meta Ads Manager and direct-response paid social tactics.
• Strong organizational, strategic, communication, problem-solving, and adaptability skills.
• Experience developing strategic paid social plans aligned with client objectives and measurable growth.
• Ability to work remotely in the United States with authorization to work in the U.S.

Nice to have

• Experience with mobile user app acquisition campaigns across Meta Ads.
• Strong knowledge of mobile measurement platform attribution and iOS SKAN.

Culture & Benefits

• Collaborative, inclusive, curious, and impact-oriented work culture.
• Healthcare, dental, and vision coverage.
• 401(k) plan with matching.
• Paid time off and company holidays.
• Parental leave.