Personalization Lead (Data & Digital Marketing)

Location: İstanbul, Istanbul, Türkiye

Company

hirify.global is an international telecommunications company serving millions of customers through connectivity and digital services.

What you will do

• Define and execute the personalization strategy for hirify.global.com.tr and the My hirify.global App.
• Own Adobe Target and CDP, driving adoption and effective use across agile squads.
• Translate business needs into scalable personalization use cases, customer journeys, and test hypotheses.
• Develop audience and segmentation strategies using CDP and analytics data.
• Analyze user behavior with Adobe Analytics and optimize digital journeys through data-driven decisions.
• Collaborate with product, marketing, analytics, UX, technology, IT, vendors, and Group companies to implement and scale personalization solutions.

Requirements

• Good written and spoken English; English is required for communication.
• Experience with A/B testing, experimentation, and conversion optimization, including tools such as Adobe Target or Insider.
• Familiarity with Martech tools including Adobe Analytics, Google Analytics, CDP, Adobe Target, and SEO.
• Strong analytical, stakeholder management, ownership, planning, and prioritization skills.
• Interest or hands-on experience in digital products, personalization, customer behavior, and journey optimization.
• Understanding of HTML, JavaScript, tagging, AI/ML models, and cloud-based architectures for advanced personalization setups.

Culture & Benefits

• Flexible benefits program through Vflexy.
• Hybrid working kit and ergonomic kit allowance.
• Digital meal voucher and flexible transportation allowance.
• Employee assistance hotline and counselling.
• Private health insurance and discounted products and services.
• Inclusive, diverse, and accessibility-conscious workplace.