Associate Director, Paid & Earned Media (Pharmaceutical Marketing)

Location: United States; listed locations include Lexington, Massachusetts, and Plainsboro, New Jersey. The role requires 20–30% overnight travel.

Base compensation: $152,700–$267,300 per year, plus eligibility for company and individual performance bonuses and potential long-term incentives.

Company

Develops healthcare solutions and medicines focused on improving long-term health and addressing serious chronic diseases.

What you will do

• Own paid media strategy, planning, execution, optimization, and analysis across direct-to-consumer and healthcare professional channels.
• Develop integrated media plans aligned with therapeutic-area and brand positioning, messaging, and customer experience goals.
• Manage media agencies, influencer partners, budgets, contracts, expenses, and performance optimization.
• Develop influencer programs spanning earned, owned, paid, and shared tactics, including sourcing, contracting, compliance, reporting, and optimization.
• Identify emerging media and influencer opportunities, establish proof-of-concept tests, and translate trends into actionable recommendations.
• Collaborate with brand, orchestration, analytics, communications, procurement, regulatory, legal, and commercial effectiveness stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience; an advanced degree is preferred.
• 10+ years of paid media marketing experience, preferably including digital media.
• Deep knowledge of paid search, paid social media, influencer activations, media planning, optimization, and performance analysis.
• Experience working with external media agencies and managing complex, cross-functional initiatives.
• Knowledge of pharmaceutical industry processes, including medical, regulatory, clinical, compliance, and market considerations.
• Strong strategic thinking, analytical, communication, leadership, planning, organizational, and stakeholder management skills.

Culture & Benefits

• Human-centered, customer-focused marketing culture built around insight, experimentation, reinvention, and continuous learning.
• Medical, dental, and vision coverage, life and disability insurance, and a 401(k) savings plan.
• Flexible spending accounts, employee assistance, tuition reimbursement, and voluntary insurance benefits.
• Sick time, flexible vacation, and parental leave policies.
• Inclusive recruitment process and equal opportunity employment.