6 дней назад
Social Media Manager (Contract)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Social Media Manager (Contract) (AI/Social): Building Empathy's organic social presence across LinkedIn, Instagram, and additional platforms with an accent on B2B thought leadership, consumer community building, and emotionally resonant storytelling. Focus on translating campaigns, product launches, research, and sensitive subject matter into channel-native content, using performance data and AI tools to guide creative decisions.
Location: Remote (US); ability to work East Coast hours required
Company
combines technology with compassionate human care to support families through loss and major life transitions, serving members through employers, insurers, and financial institutions.
What you will do
- Own the organic social strategy and execution across LinkedIn, Instagram, and additional platforms as appropriate.
- Build engaged consumer, member, and B2B audiences including insurers, wealth firms, agents, advisors, benefits leaders, and HR teams.
- Develop platform-native copy and creative direction, partnering with Brand Design and Motion Design teams.
- Turn campaigns, product launches, research, reports, client stories, testimonials, and brand moments into social-first content.
- Drive LinkedIn thought leadership and executive and employee amplification for B2B audiences.
- Track engagement and audience growth, run continuous tests, report results, and use performance data to shape creative direction.
Requirements
- 7+ years managing organic social for a leading consumer and/or B2B brand.
- Demonstrated success growing and engaging audiences through a data-driven approach.
- Excellent writing, creative direction, storytelling, and brand voice skills.
- Deep fluency in LinkedIn and Instagram, with comfort using TikTok, YouTube, or X.
- Ability to handle sensitive subject matter, translate complex or regulated topics clearly, and understand B2B personas.
- Fluency with AI tools, social metrics, and reporting; ability to work independently across multiple priorities.
Nice to have
- Experience in health tech, insurance, benefits, fintech, or another trust-sensitive B2B2C category.
Culture & Benefits
- Independent contractor engagement through a 1099 arrangement.
- 12-month contract with potential to extend.
- Estimated workload of 100–150 hours per month, varying with project needs.
- Collaboration with Growth, Brand Design, Product Marketing, Communications, and external partners.
- Work focused on supporting people and families through loss, caregiving, and serious illness.
Hiring process
- Submit a CV or resume, cover letter, and portfolio.
- Portfolio materials should include personally owned social channels, campaigns, or content with a short description of responsibilities and results.
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