SMM Specialist (AI)

SMM Specialist

🏢 About the company

Unimatch Lab is an AI-driven venture studio from Silicon Valley.

We are building our own AI technology stack and a portfolio of AI-driven assets: from consumer AI products and smart devices to on-prem LLM clusters and foundational layers (memory layer, RAM/VRAM optimization, orchestration, AI software for infrastructure and compute).

This includes R&D in local, distributed, and orbital data centers and distributed computing.

Goal: join the world's top 50 AI companies with a combined asset valuation of $10B+ by 2032.

We are an OKR-driven company: measurable outcomes, speed, transparency, and ownership.

We hire A-players: autonomous, fast, strong execution, high accountability.

Learn more: Unimatch Lab Career

About product: Instagram Linkedin Youtube Site

🎯 Role in brief

You own day-to-day social publishing so the product team stays focused on the product. Steady cadence on YouTube, TikTok, Instagram and Facebook: publish what we already have, draft new posts when needed, and keep accounts active and consistent.

Part-time, a few hours per week. Remote, async-friendly, with a clear weekly publishing rhythm.

✅ What you'll do

• Operate product social accounts: scheduling, posting, basic community hygiene (comments/DMs triage or escalation to product).
• YouTube: upload videos, titles, descriptions, thumbnails coordination, playlists, and publishing calendar.
• TikTok: assess the existing account - recommend rebrand vs new account with pros/cons and a migration plan; then execute the chosen path.
• Facebook: upload and publish content, page setup fixes, and cross-posting where it makes sense.
• Publish ready-made assets from the team (video, images, copy) and create new posts from briefs: captions, hooks, hashtags, and format adaptations per platform.
• Maintain a simple content calendar and weekly status: what went live, what is queued, what is blocked.

💪 Must have

• 5+ years hands-on SMM for a consumer brand or product - with live accounts you can show.
• Platform operations: managed YouTube, TikTok, and Facebook pages yourself - uploads, metadata, scheduling tools, and basic analytics (reach, views, engagement).
• Publishing discipline: maintained weekly cadence for at least 3 months on multiple channels without the founder doing day-to-day posts.
• Content adaptation: turned one asset into platform-native posts (aspect ratio, length, captions, hooks) across short-form and feed formats.
• Light copywriting in English: short captions, CTAs, and post variants from bullet briefs - clear, on-brand, grammatically clean.
• TikTok account strategy: documented recommendation on keep/rebrand vs new account (audience, history, handle, content fit) on a prior project.
• Organized handoff: comfortable working from a shared drive or Notion - filenames, versions, approval before publish.
• Portfolio or links: 3+ accounts or campaigns you ran, your role, and posting frequency.
• English B2+ for copy and platform UI; Russian a plus for internal coordination.

⭐ Nice to have

• Family, parenting, EdTech, or kids consumer products (brand-safe tone).
• US audience growth: Reels/Shorts/TikTok best practices for English-speaking parents.
• Canva, CapCut, or similar for light edits when the team ships raw assets.
• Basic Meta Business Suite and YouTube Studio analytics literacy.
• Community management playbooks: when to reply, when to escalate to product/legal.

🛠️ Stack

• Channels: YouTube, TikTok, Instagram, Facebook (Meta Business Suite).
• Scheduling: native schedulers or Buffer/Later/Hootsuite-class tools.
• Assets: Google Drive, Notion, Figma exports, vertical video specs per platform.
• Reporting: weekly snapshot - posts published, top post, blockers, next week queue.

📊 How we measure success

• YouTube and social channels operated on a regular publishing schedule.
• TikTok decision delivered: rebrand existing account or create new - with rationale and execution steps.
• Facebook content uploaded and published per calendar.
• Ready content published on time; new posts generated from briefs when the queue runs thin.