Design Strategy Manager (Aviation)

Location: Abu Dhabi, United Arab Emirates

Company

hirify.global is the UAE’s national airline, connecting people across continents while expanding its fleet, network, and guest experience.

What you will do

• Translate brand positioning and hospitality philosophy into experience design principles for the end-to-end guest journey.
• Use guest data, market analysis, industry trends, and lateral insights to identify opportunities across booking, airport, cabin, and post-flight experiences.
• Create business-impact-led roadmaps with priorities and delivery timelines.
• Develop experience opportunities into tangible digital, physical, and service solutions with clear implementation plans.
• Develop tools, methods, and processes for capturing and sharing trends, insights, ideas, and opportunities.
• Maintain strategic design guidelines and documentation for product development and service implementation.

Requirements

• Bachelor’s degree in Industrial, Interior, Transportation, Design Research, Design Strategy, or a related field, or equivalent relevant experience.
• 7+ years of experience developing experience design strategies in a consultancy or in-house environment.
• Background in aviation, hospitality, or other guest-experience-driven industries is preferred.
• Expertise in storytelling, concept articulation, and converting insights into value-driven solutions.
• Strong visual, written, and verbal presentation skills.
• Ability to lead and act as a subject matter expert while collaborating with multiple stakeholders.

Culture & Benefits

• Full-time role within the Revenue & Commercial Division.
• Work from hirify.global’ hub in Abu Dhabi.
• Collaborate with brand, guest insights, ground operations, and crew and service stakeholders.
• Contribute to the Journey 2030 ambition to expand the airline’s fleet, network, and people.