5 дней назад
GTM Business Analyst (B2B SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
GTM Business Analyst (B2B SaaS): Building marketing measurement frameworks, attribution models, analytical datasets, and executive dashboards for a cloud networking and security platform with an accent on campaign performance, funnel conversion, partner marketing, and ROI analysis. Focus on integrating marketing data with dbt, Snowflake, and SQL, improving channel investment decisions, and presenting actionable insights to cross-functional leadership.
Location: Tel Aviv District, Israel
Company
develops a cloud-delivered platform that converges enterprise networking and security through a SASE architecture.
What you will do
- Analyze digital channels, campaigns, audience segments, regions, customer journeys, lead generation, funnel conversion, and marketing ROI.
- Build measurement frameworks and attribution models to evaluate marketing touchpoints, channel mix, partner activity, and investment efficiency.
- Analyze SDR productivity, lead follow-up, capacity, conversion, and marketing-to-SDR handoffs.
- Build a scalable marketing data domain using campaign, web, CRM, marketing automation, partner, product, and commercial data.
- Develop analytical datasets with dbt, Snowflake, and SQL, and create self-service dashboards in Tableau, Looker, Power BI, or comparable tools.
- Partner with Marketing, SDR, Channel, RevOps, Sales, Finance, and Data/BI leadership to improve measurement, planning, budget allocation, and execution.
Requirements
- 3+ years of experience in marketing, digital, GTM, or RevOps analytics within B2B SaaS or technology.
- Experience analyzing digital marketing, web behavior, campaigns, lead generation, funnel conversion, and marketing ROI.
- Experience with Salesforce, HubSpot, Marketo, Google Analytics, or comparable CRM, marketing automation, and web analytics platforms.
- Experience developing or improving marketing attribution models and measuring SDR productivity and lead-management performance.
- Advanced SQL, Snowflake, and dbt experience.
- Experience building dashboards and presenting clear, executive-ready insights with strong stakeholder management and data storytelling skills.
Nice to have
- 2+ years of marketing experience in B2B SaaS companies.
- Experience with incrementality testing, experimentation, or marketing-mix measurement.
- Experience with campaign-tracking design, UTMs, and marketing data-quality controls.
- Experience in cybersecurity, networking, cloud, or enterprise software.
Culture & Benefits
- Cross-functional collaboration with Marketing Operations, SDR, Channel, RevOps, Sales, Finance, and Data/BI teams.
- Opportunity to use Generative AI and modern analytics tools to automate reporting and accelerate insight generation.
- Work in a high-growth B2B SaaS environment focused on cloud networking and security.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →