Director of Marketing (Higher Education)

Location: Corpus Christi, Texas, United States; on-campus position

Salary: $85,000–$95,000 annually (approximately $7,083.34–$7,916.67 monthly)

Company

Texas A&M University-Corpus Christi is a Hispanic-Serving and Minority-Serving public university with approximately 11,000 students and a broad portfolio of undergraduate, graduate, and doctoral programs.

What you will do

• Develop integrated marketing strategies supporting student recruitment, enrollment, institutional reputation, community engagement, and revenue-generating initiatives.
• Lead enrollment marketing and communications across recruitment campaigns, audience segmentation, CRM engagement, digital channels, and the student lifecycle.
• Oversee paid media, advertising strategy, media planning, vendor relationships, campaign optimization, budgets, and performance reporting.
• Provide marketing leadership for Auxiliary Services, housing, trademark licensing, licensed products, and other revenue-generating operations.
• Lead, mentor, and develop marketing professionals while managing priorities, resources, partnerships, contracts, and cross-campus collaboration.

Requirements

• Bachelor’s degree in marketing, communications, business, advertising, or a closely related field.
• At least 10 years of progressively responsible experience in marketing, advertising, enrollment marketing, communications, or a related field, including leadership or supervisory experience.
• Experience developing integrated marketing strategies and large-scale campaigns, including enrollment, recruitment, audience, or lifecycle marketing.
• Experience managing paid media strategies, advertising budgets, vendor relationships, analytics, market research, and performance measurement.
• Strong leadership, collaboration, communication, strategic planning, digital marketing, CRM communications, audience segmentation, and campaign optimization skills.
• Employment requires a criminal history investigation and verification of credentials and other required information.

Nice to have

• Master’s degree in marketing, communications, business, higher education administration, or a related field.
• Marketing experience in higher education or another large, complex organization.
• Experience with student recruitment marketing, CRM-based communications, student lifecycle marketing, collegiate licensing, or revenue-generating services.

Culture & Benefits

• Medical, dental, vision, life insurance, disability, and flexible spending benefits.
• Retirement participation through the Teacher Retirement System of Texas or Optional Retirement Plan, plus voluntary deferred compensation options.
• Paid vacation, sick leave, birthday leave, and 12–15 paid holidays annually.
• Tuition benefits including public loan forgiveness, book scholarships, and coverage for up to 18 credit hours per fiscal year, subject to applicable rules.
• Wellness, counseling, work-life, financial, and legal assistance resources.