Senior Associate Director, Search (Paid Search)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Act as the senior paid search partner and strategic advisor for key clients, overseeing campaign growth and performance against KPIs.
• Lead media activation across Google Ads, SA360, and other SEM platforms, ensuring best practices, controls, automation, and quality standards.
• Manage capacity planning, resource allocation, stakeholder communication, and coordination with NA, EMEA, and APAC teams.
• Build relationships with clients and suppliers, provide actionable recommendations, and contribute to activation product roadmaps.
• Develop regional paid search strategy, identify industry and product opportunities, and deliver workstream quality updates.
• Lead, coach, motivate, and provide feedback to a team of at least five staff members.

Requirements

• Right to work in the United Kingdom is required.
• Demonstrated progression in a role managing a staff of five or more.
• Expert knowledge of paid search, digital marketing, media activation, and relevant SEM platforms.
• Strong client relationship, written and verbal communication, organizational, quantitative reasoning, and problem-solving skills.
• Ability to manage multiple requests, meet deadlines, oversee strategic reviews, and deliver results with limited senior input.
• Ability to lead and motivate team members while maintaining attention to detail and responsiveness.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to global hirify.global and WPP networks, employee resource groups, and learning opportunities.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Equal-opportunity workplace focused on respect, inclusion, and career progression.