Senior Customer Journey & Marketing Automation Specialist (m/f/n) (AI)

Location: Hybrid role in Bratislava, Slovakia

Salary: From €3,000 gross per month, plus a performance bonus paid twice per year of up to 15% of the basic salary for the evaluation period.

Company

hirify.global is a cybersecurity company developing products and services for global consumer and business users.

What you will do

• Own and optimize automated email and in-product messaging customer journeys, transactional communications, and lifecycle programs.
• Lead personalization, experimentation, A/B testing, and optimization initiatives to improve engagement, retention, product adoption, and customer experience.
• Act as the Global Marketing Automation Lead for Consumer and B2B product launches, partnering with Digital Sales and Product teams.
• Analyze campaign performance and customer behavior, translating insights into actionable recommendations.
• Identify opportunities for AI-powered automation and emerging technologies to improve marketing effectiveness, efficiency, and scalability.
• Provide expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization across global teams.

Requirements

• Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.
• Strong analytical skills and the ability to translate data into business actions.
• Experience designing and evaluating A/B testing programs.
• Knowledge of customer segmentation, personalization, and retention strategies.
• Hands-on experience with Power BI and Google Analytics, plus strong stakeholder management and presentation skills.
• Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.

Culture & Benefits

• Opportunity to own global customer journeys reaching millions of users and shape marketing automation strategy.
• Work at the intersection of marketing, technology, data, and AI with international teams and senior stakeholders.
• Healthcare programs, BenefitPlus, a Multisport card, travel card, supplementary pension saving, and sick days.
• Family allowances, parental support, family events, office refreshments, activity and quiet rooms, and team events.
• Loyalty allowances and extra days off, referral rewards, Christmas presents, and external-provider discounts.