Perfect Store & Trade Shopper Marketing Expert

Location: Istanbul, Türkiye; hybrid working model combining office and home

Company

hirify.global develops and markets small domestic appliances under the Philips and other brands, with a global team of more than 6,000 people.

What you will do

• Develop and execute trade marketing strategies across key product categories.
• Plan and deliver promotional campaigns, merchandising, branded displays, demo units, and point-of-sale materials.
• Manage the national promotional calendar and align it with marketing and commercial objectives.
• Guide the Field Sales organisation by setting priorities, targets, incentive programmes, and campaign execution plans.
• Own the trade marketing budget, optimize investment allocation and ROI, and track performance.
• Analyze trade and category metrics and collaborate with Marketing, Sales, Supply Chain, and global teams.

Requirements

• Bachelor’s degree in a relevant field.
• 5 years of experience in trade marketing, shopper marketing, or commercial excellence in a B2C environment.
• Experience in FMCG, consumer goods, or consumer electronics is preferred.
• Knowledge of in-store execution, promotional calendars, and trade partnerships.
• Proficiency in Microsoft Office, including Excel and PowerPoint.
• Fluent English in spoken and written communication.

Culture & Benefits

• Hybrid working model based on team dynamics and business needs.
• Competitive base salary and annual incentive programme.
• Meal, mobile, car, and fuel benefits.
• Medical, family, life, and accident insurance coverage.
• Reduced working hours with short Fridays during the summer period.
• Product discounts, recognition programmes, and a modern Istanbul office.