Vice President, Sales & Marketing (SaaS)

Location: Ontario, Canada

Salary: $120,000–$150,000 CAD annually, depending on experience, plus performance-based incentives.

Company

TouchBistro is an all-in-one restaurant management platform providing point of sale, payments, front-of-house and back-of-house operations, and guest engagement solutions as part of hirify.global.

What you will do

• Own the Sales and Marketing strategy, operating plan, revenue targets, budgets, and commercial performance across North America.
• Build a predictable sales funnel with disciplined qualification, forecasting, pipeline management, CRM hygiene, and conversion tracking.
• Lead demand generation across paid search, SEO, lifecycle marketing, paid social, events, webinars, and account-based programs.
• Direct product marketing, positioning, pricing, packaging, go-to-market launches, competitive intelligence, and sales enablement.
• Oversee brand, content, community, digital experience, web conversion, marketing operations, attribution, and marketing technology.
• Partner with Product, Finance, Customer Success, and Operations on roadmap decisions, customer handoffs, retention, expansion, and commercial planning.

Requirements

• 10+ years of progressive commercial leadership experience, including significant responsibility for leading leaders.
• Experience leading an integrated go-to-market organization in B2B SaaS, vertical market software, payments, restaurant technology, hospitality technology, or a comparable high-volume environment.
• Proven accountability for revenue targets, demand generation, pipeline management, forecasting, pricing, budgets, and commercial performance.
• Strong knowledge of SaaS unit economics, funnel analytics, attribution, customer acquisition, payback, retention dynamics, CRM, automation, web conversion, SEO, and lifecycle marketing.
• Bachelor’s degree in Business, Marketing, Commerce, or a related field, or equivalent experience; MBA is an asset.
• English is required; French is a strong asset for the Canadian market. Ability to travel within North America is required as needed.

Nice to have

• Experience in restaurant, hospitality, POS, payments, or multi-location software.
• Experience using AI-enabled workflows in marketing operations, content, analysis, or seller productivity.

Culture & Benefits

• High-impact executive mandate with direct influence on growth strategy and the operating model.
• Opportunity to lead an established Sales and Marketing organization through its next stage of integration and performance.
• Collaborative environment with access to the broader hirify.global network.
• Flexible work arrangements, competitive executive compensation with performance-based incentives, and comprehensive benefits.

Hiring process

• Only selected candidates will be contacted for an interview.
• Recruitment communication will come from a Harris manager or a member of the Talent Acquisition team.